What must an RMP or a business entity NOT advertise to the public?

An RMP (Registered Massage Practitioner) or a business entity is prohibited from advertising health-related therapeutic massage services to the public because this could imply that they are offering medical treatments or services that fall under the scope of a licensed healthcare professional. The distinction is important as it helps to prevent misinformation regarding the qualifications and services provided in the field of massage therapy, which is primarily focused on relaxation and wellness rather than treating medical conditions or diseases.

Advertising health-related therapeutic massage services could lead to consumer confusion about the qualifications required to provide such services, as only certain licensed professionals (e.g., physicians or physical therapists) are authorized to diagnose or treat health conditions. This restriction is in place to maintain ethical standards in the profession and protect the public from potentially receiving inappropriate or inadequate care.

The other options, such as pricing structures, promotions for new clients, and locations of services, are generally permissible forms of advertising as they do not imply any medical claims or misrepresent the services being offered by the practitioner. These elements are more about the business logistics and promotional strategies rather than the nature of the therapeutic services themselves.