What is required for an LMT to use a trade name in advertising?

Using a trade name in advertising as a Licensed Massage Therapist (LMT) includes the essential principle that the name should not be deceptive or misleading. This requirement is in place to ensure that the public can accurately understand the nature of the services offered without confusion or misrepresentation.

A trade name must convey a clear and honest representation of what consumers can expect from the LMT. If a trade name suggests qualifications, specialties, or services that do not align with the therapist’s credentials or capabilities, it can mislead potential clients, leading to dissatisfaction and potential ethical or legal ramifications. The importance of transparency in this context cannot be overstated, as it fosters trust and integrity within the professional relationship and the broader community.

While other aspects, such as registration with the state or the name being recognizable, can play a role in branding and adherence to legal guidelines, the core focus here is the clarity and honesty of representation to avoid any deceptive implications in advertising.